- Design and own the growth operating system: Build the segmentation frameworks, experimentation roadmaps, and measurement infrastructure that Product, Operations, and Commercial teams use to drive retention and up-sell across M-KOPA
- Architect behavioural trigger-based up-sell systems: Design the retention and lifecycle programmes that move customers from entry products (smartphones/e-bikes) to high-value bundles (digital loans, health cover, device protection) - unlocking revenue based on payment behaviour and engagement signals
- Validate strategies by building campaigns yourself: Personally build and deploy automated customer journeys in CleverTap/Braze - running hypothesis-driven experiments with control groups, incrementality measurement, and statistical rigour across SMS, WhatsApp, push, and in-app channels
- Influence product and pricing strategy with customer insights: Translate CRM experiments and retention economics into product feature recommendations, pricing changes, and commercial strategy that shapes business decisions
- Scale what works into repeatable playbooks: Turn successful experiments into documented frameworks and systems that enable teams to execute growth initiatives autonomously across 5 markets
- CRM/Lifecycle Tools: CleverTap, Braze, MoEngage, Customer.io, Iterable, or Salesforce Marketing Cloud (We use CleverTap, but deep expertise in one or two of these platforms is what matters - you don't need experience with all of them)
- Analytics: GA4, Mixpanel, Amplitude, Looker (or similar)
- Channels: WhatsApp, SMS, push notifications, in-app messaging, telesales, and integrated Direct Sales Agent networks
- Data: Proprietary customer insights spanning millions of transactions across 5 African markets
3rd Floor, Mayfair Suites, Westlands, Nairobi
- Mobile: Employers Only - 0797 452 211; 0796 630 043
- Candidates Only - 0718-610023; 0722 735 216
- CV Writing Only - 0798 568638, 0798 56 86 43
Corporate Staffing