- Develop and execute the company’s short- and long-term strategic plans
- Drive business growth, profitability, and market expansion
- Translate creative vision into commercially viable event concepts
- Prepare the organization for scale, partnerships, and major clients Operations & Execution
- Oversee end-to-end event delivery, ensuring excellence in planning, execution, and post-event evaluation
- Establish and improve SOPs, systems, and internal controls
- Ensure quality standards, timelines, and budgets are consistently met
- Manage vendors, suppliers, venues, and key stakeholders
- Financial & Commercial Management
- Lead budgeting, forecasting, and financial performance
- Drive revenue growth through client acquisition, partnerships, and new offerings
- Ensure cost control and profitability across all events
- Work closely with finance teams and auditors Team Leadership & Culture
- Lead, mentor, and develop internal teams
- Build a high-performance, accountable, and creative culture
- Oversee recruitment, performance management, and succession planning
- Act as the senior decision-maker in day-to-day operations
- Serve as a senior representative of the company to key clients, partners, and sponsors
- Strengthen brand positioning and market reputation
- Lead negotiations for high-value contracts and partnerships Governance & Transition
- Work closely with the Board/Founders on governance and reporting
- Support long-term organizational sustainability and governance readiness
- Bachelor’s degree in Business Administration, Marketing, Event Management, Hospitality, Communications, or a related field
- Master’s degree (MBA or equivalent) is a strong advantage
- Minimum 6 years of professional experience, with at least 2 years in a senior leadership role
- Proven experience in the events, experiential marketing, hospitality, or creative industry
- Demonstrated success in scaling operations and managing large, complex events
- Experience managing budgets, teams, and high-value clients
- Strong leadership and people-management skills
- Strategic thinking with hands-on execution ability
- Excellent financial and commercial acumen
- Outstanding communication and negotiation skills
- Ability to thrive under pressure and manage multiple projects
- High integrity, accountability, and professionalism
- Entrepreneurial mindset with corporate discipline
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