- Develop and implement comprehensive group-wide marketing strategies.
- Create annual marketing plans and budgets for each subsidiary.
- Align marketing objectives with overall business goals.
- Ensure brand consistency across all subsidiaries.
- Oversee brand positioning, messaging, and visual identity.
- Develop brand guidelines for the company and its subsidiaries.
- Manage social media platforms, websites, and digital campaigns.
- Oversee content creation (graphics, videos, blogs, newsletters).
- Implement SEO, email marketing, and paid advertising strategies.
- Track digital analytics and optimize campaigns accordingly.
- Plan and execute promotional campaigns for agriculture products, events, logistics services, and e-commerce offerings.
- Coordinate product launches and marketing activations.
- Work closely with sales teams to generate qualified leads.
- Conduct market research and competitor analysis.
- Identify new market opportunities and customer segments.
- Prepare performance reports with actionable insights.
- Liaise with designers, printers, media agencies, and external partners.
- Coordinate marketing activities with subsidiary managers.
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (Required).
- Postgraduate Diploma or MBA in Marketing (Added Advantage).
- Minimum 3–5 years of experience in marketing.
- Proven experience managing digital marketing campaigns.
- Experience handling multi-brand or multi-sector marketing is an advantage.
- Strong understanding of branding, social media, and performance marketing.
- Strategic thinking and creativity
- Strong analytical and data interpretation skills
- Excellent communication and presentation skills
- Budget management capability
- Ability to manage multiple projects simultaneously
- Strong organizational and time management skills
- Results-oriented mindset
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