Business Development Associate at Pula

Nairobi
Full time
Any Experience
3 views

Job Description

ResponsibilitiesLead Generation and Outreach:
  • Identify and qualify potential clients through research, industry events, inbound leads, referrals, and market activity.
  • Conduct outreach via email, phone, and meetings to introduce Pula’s solutions.
  • Maintain consistent weekly activity targets to support pipeline growth.
  • Track tender websites and identifying potential opportunities for the relevant teams
Client-Facing Document Preparation:
  • Proposal writing -
  • Co-develop proposal concepts through understanding and researching company experience, ecosystem trends, and innovative solutions.
  • Write and provide quality control for concept notes, proposals, and tender responses.
  • Prepare templated pitch decks, concept notes, and proposals with guidance from the team
  • Marketing Material Development: Coordinate the creation and improvement of sales and marketing materials, such as brochures and presentations to support business development efforts
Client Relations Support
  • Attend introductory meetings alongside senior commercial managers.
  • Manage follow-up actions, client requests, and general communication.
  • Build rapport with operational and technical teams supporting the client.
  • Attend relevant workshops, conferences, and networking events to build relationships.
Market Intelligence
  • Gather insights on competitors, partners, and emerging opportunities.
  • Track key industry developments and report trends to the commercial team.
Knowledge Management:
  • Manage database of P&C knowledge to improve communication efficiency across the team and institutional knowledge.
  • Keep CRM entries updated with accurate contact details, meeting notes, and pipeline stages.
Internal Coordination:
  • Work closely with marketing, operations, and product teams to align on commercial priorities.
  • Support weekly team check-ins with updated activity reports.
What you need to be successful:
  • You are an effective communicator with strong writing skills, capable of synthesizing information, drafting compelling proposals, and communicating ideas across diverse platforms.
  • You are energized by networking events and thrive at building rapport and trust with partners.
  • Experience working with diverse actors from development, private sector, and the government. You listen and understand different perspectives and can connect the dots to build consensus.
  • Comfort working in fast-paced and ambiguous environments.
  • You are meticulous and highly organized in planning, executing, and monitoring multiple proposals under tight deadlines.
  • You are a team player, you are able to get buy-in, input, and approval across internal teams as needed for proposals.
  • You are driven by impact. You are motivated by Pula’s goal of empowering smallholder farmers.
Qualifications:
  • University degree with First Class or Upper Second honors
  • 3-5 years of experience in business development, partner management, consulting, or related fields.
  • Experience in writing proposals, concept notes, and creating budgets in response to tenders.
  • Understanding of agriculture and/or fintech sectors.
  • Strong interpersonal skills, high motivation, ownership, and willingness to learn.
  • Experience with Google suites, Excel, and CRM tools.
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